Presentation to Researchers
Thurs 4th Feb 2020, I had an opportunity to present to a group of researchers from a leading technical university in Malaysia. They are looking for a system to be able to manage their research works. Currently they have a system to manage basic research information.
I approach this customers by asking the reuqirements. How? What? Why? When?Who? In short, people say 1 Husband and 4 Wifes :)
Once I gathered their requirements and background, I changed my presentation to skew to research environment. My live demo is based on construction industry. They can understand better the presentaion and give thumbs up!
Once of the question is, what is ROI (return of investment) if the were to buy the software? Well, I compose myself and confidently stated that the software acts as their infostructure to all their research works. It just like a highway to a country. You need to amortise over a period of years and over a number of research projects or amount of research. Its nothing, even they pay me few hundred thousand dollars.
To sum up, please make an effort to listen to customers requirements. Then start talking in their lingo and confidently answers their questions!
Dr Izhar
Thurs 4th Feb 2020, I had an opportunity to present to a group of researchers from a leading technical university in Malaysia. They are looking for a system to be able to manage their research works. Currently they have a system to manage basic research information.
I approach this customers by asking the reuqirements. How? What? Why? When?Who? In short, people say 1 Husband and 4 Wifes :)
Once I gathered their requirements and background, I changed my presentation to skew to research environment. My live demo is based on construction industry. They can understand better the presentaion and give thumbs up!
Once of the question is, what is ROI (return of investment) if the were to buy the software? Well, I compose myself and confidently stated that the software acts as their infostructure to all their research works. It just like a highway to a country. You need to amortise over a period of years and over a number of research projects or amount of research. Its nothing, even they pay me few hundred thousand dollars.
To sum up, please make an effort to listen to customers requirements. Then start talking in their lingo and confidently answers their questions!
Dr Izhar
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